Disaster Public Affairs – Media Relations is a basic level course that can be taught virtually or in person. This Media Relations training course is designed to prepare participants to work as part of the public affairs team to effectively tell the Red Cross story to the public through traditional media outlets by using proactive, reactive and interactive tactics
The course is intended to teach Red Cross volunteers and staff who are interested in serving in the Public Affairs activity on national Red Cross relief operations as Service Associates or Supervisors. This course will introduce the critical tasks necessary to initiate a disaster public affairs response with local and regional media. Participants will have the opportunity to engage in case-based scenarios, group exercises, practice activities and open discussions. These participatory activities reinforce important concepts and meet segment objectives.
